Head of Digital Marketing (8+ yrs)

B.Tech/ Equivalent Degree

Full Time

Bangalore

Why Join Vahak?

Aside from the fact that we're building India's leading B2B transportation marketplace, have bean bags, unlimited snacks, stellar perks and pretty much the coolest team -
... We forgot the punch line.

Oh well, if you want to be a part of a dynamic workforce and build a product that's impacting the lives of over 10 Lakhs+ Indian transporters - come join us!

Fascinated by our culture? Get to know more about us!

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head. This is a leadership role and will require mentoring the team to consistently deliver breakthrough marketing ideas that in turn would drive substantial growth.

Roles and Responsibilities:

  • Plan monthly/quarterly performance marketing strategies and roadmaps to drive growth.
  • Driving activations and repeat transactions from users.
  • Identifying, developing & optimizing growth/marketing channels specific to Vahak.
  • Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns.
  • Re-engaging with users to increase their time spent on the site or app.
  • Evaluate and optimize the end-to-end Sales Funnel.
  • Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
  • Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
  • Optimize allocation of budget & drive continuous improvements in key metrics.
  • Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
  • Regularly follow market trends & implement the latest marketing tools & strategies.
  • Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
  • Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
  • Reviews & reporting with other teams & internal stakeholders.

Requirements:

  • 8+years of overall experience and 6+years in Digital Marketing (Startup/Tech Logistics/Transport industry experience would be an added advantage.)
  • Strong understanding of the User Funnel for acquisition & retention.
  • Great communication skills (verbal and written), analytical skills, and presentation skills.
  • Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc)
  • Strong understanding of Remarketing campaigns.
  • A strong grasp of web analytics, A/B testing, and metrics-driven marketing. ∙ Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Highly proficient in Excel, Database query.

Let’s take a look at what’s in store for you

(Aside from the bundles of fun)

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Competitive Salary

There is no “right” salary for the right person! Our salaries are mad-competitive.

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Stacked Pantry

Fancy a snack, or two? Our pantry’s always loaded with tasty tidbits.

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Healthy work-life Balance

Think flexible work hours and generous leave policies.

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Tech of your Choice

Mac-book or Windows? Pick any tech that you are comfortable with!

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Team Retreats

We escape work stress with frequent getaways!

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Partying Hard

Expect food escapades, team retreats and (lots of) booze!”