Head of Content (8+ yrs)

Graduate/ Equivalent Degree

Full Time

Bangalore

Why Join Vahak?

Aside from the fact that we're building India's leading B2B transportation marketplace, have bean bags, unlimited snacks, stellar perks and pretty much the coolest team -
... We forgot the punch line.

Oh well, if you want to be a part of a dynamic workforce and build a product that's impacting the lives of over 10 Lakh+ Indian transporters - come join us!

Fascinated by our culture? Get to know more about us!

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head.

She/he will ensure engaging content across all channels: be it online or offline, app, social media or website, ad copies or blog posts. This is a leadership role and will require mentoring the team to consistently deliver breakthrough content ideas that in turn would drive substantial engagement and user-generated content.

Roles & Responsibilities:

  • Making content marketing a scalable and effective acquisition channel for Vahak.
  • Ensuring content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability on social media a target-oriented approach is a must (user engagement, retention, organic growth).
  • Strengthen the Vahak brand by creating category shaping content.
  • Develop a differentiated content strategy with a strong emphasis on visual content. Continuous evolution of strategy based on user feedback and competitor's reactions is a must.
  • Building a content strategy - across channels (blog, social media, website, PR, SERP) and formats (video, text, ebooks, memes and more).
  • Defining strategic goals (Metrics, Targets, OKRs) and monthly/quarterly planning.
  • Process excellence - Build, monitor and improve processes.
  • Stakeholder Management / Consensus Building - direct marketing/ product/ HR efforts to achieve set goals.
  • Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands, and users, within agreed budgets.
  • Strategize and create content for Social Media channels and work towards building an active transport community online.
  • Create marketing content for Google/Facebook Ads, mailers, SMSs, newsletter etc.
  • Develop and monitor analytics to track what content is working, analyze gaps, and incorporate learning into the content calendar.
  • Develop and implement creative ideas for marketing/PR campaigns (requires close coordination with the marketing team).
  • Conduct keyword research and use SEO best practices to increase organic reach.
  • Seek out backlink and joint blogging and content opportunities with third-party platforms. Regularly update and own the company's website.

Requirements:

  • 8+years of overall experience of building content strategies (added advantage - Startup/Marketplace/Transport industry experience). Someone who has seen/ led the journey of building a content marketing powerhouse.
  • Entrepreneurial mindset: Works proactively, takes calculated risks, independent thinking, and decision making.
  • Excellent first principle problem-solving skills.
  • Someone who can balance strategy with execution.
  • Someone who has built and improved complicated processes to achieve common goals involving multiple stakeholders.
  • Has led a team of at least 20 people.
  • Hand- on experience with SEO and video content production will be a big plus.
  • There will be minimal management and extreme autonomy.
  • Should be Data oriented (highly proficient in Excel, Database query etc.)

Let’s take a look at what’s in store for you

(Aside from the bundles of fun)

💰

Competitive Salary

There is no “right” salary for the right person! Our salaries are mad-competitive.

🍟

Stacked Pantry

Fancy a snack, or two? Our pantry’s always loaded with tasty tidbits.

🤩

Healthy work-life Balance

Think flexible work hours and generous leave policies.

👩‍💻

Tech of your Choice

Mac-book or Windows? Pick any tech that you are comfortable with!

🏖

Team Retreats

We escape work stress with frequent getaways!

🍾

Partying Hard

Expect food escapades, team retreats and (lots of) booze!”