Product Marketing Manager (4+ yrs)

Graduation/ Equivalent Degree

Full Time

Bangalore

Why Join Vahak?

Aside from the fact that we're building India's leading B2B transportation marketplace, have bean bags, unlimited snacks, stellar perks and pretty much the coolest team -
... We forgot the punch line.

Oh well, if you want to be a part of a dynamic workforce and build a product that's impacting the lives of over 10 Lakhs+ Indian transporters - come join us!

Fascinated by our culture? Get to know more about us!

About Role

As a Product Marketing Manager, you will play a key role in driving & growing our mobile app & website’s engagement and retention metrics. You will be collaborating with Product Managers, Designers, Growth Marketers, Engineers & Customer Success Managers. You will run various messaging experiments on multiple channels like notifications, SMS, Email, Whatsapp.

Our ideal candidate will have strong analytical and problem solving skills, led or managed teams, and have understanding of engagement tools like Moengage or Clevertap. We love people who are humble and collaborative with hunger for excellence.

Responsibilities

  • Create multi-channel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention.
  • Define AARRR KPIs and Optimize them with CleverTap multi-channel journeys by continuously performing A/B tests. Drive increased engagement & retention.
  • Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success. Collaborate with graphic designers and copywriters for content and act as an owner to execute campaigns end to end.
  • Compile regular reports of campaign performance and results, collaborate with analyst to monitor and review past campaigns and journeys.
  • Improve new campaigns using data and feedback from existing and previous projects.
  • Create detailed and diverse user-segments to identify high, medium & low activity cohorts. Create communication & content strategies to increase the size of high-activity cohorts.
  • Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Qualification & Requirements

  • Bachelor’s Degree in Marketing Communications, Engineering or any other related field.
  • 2+ years of experience in creating mobile/web application journeys & campaigns on tools like moengage, clevertap etc.
  • In-depth knowledge & hands on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
  • Excellent copy writing skills to produce high quality copies for marketing campaigns and journeys.

Soft Skills

  • Ability to prioritize and manage multiple milestones and projects efficiently.
  • Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
  • Detail oriented, advanced problem solving skills with customer-centric approach.

Let’s take a look at what’s in store for you

(Aside from the bundles of fun)

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Competitive Salary

There is no “right” salary for the right person! Our salaries are mad-competitive.

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Stacked Pantry

Fancy a snack, or two? Our pantry’s always loaded with tasty tidbits.

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Healthy work-life Balance

Think flexible work hours and generous leave policies.

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Tech of your Choice

Mac-book or Windows? Pick any tech that you are comfortable with!

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Team Retreats

We escape work stress with frequent getaways!

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Partying Hard

Expect food escapades, team retreats and (lots of) booze!”